One of the main objectives is to ensure coherence, but building from the present brand image. Here is the new campaign S/S for Stella McCartney adidas.
Created by TBWA/CHIAT/DAY San Francisco and photographed by Glen Luchford, the spring/summer collection of Stella McCartney designed performancewear for Adidas Motion appears in print and outdoor media worldwide.
Creative direction was by Joe Kayser, photo production by Tom Hayes @ Spotty Dog Productions.
The shoot was styled by Nicoletta Santoro, while hair was created by Rick Haylor and make up by Lucia Pieroni. Models cast by Olga Liriano included, Caroline Clery @ Wilhelmina and Megan McKenz
Availabe athttp://www.wgsn-edu.com/edu/edu-members/ Accessed 08/05/09
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