Interaction and Lead into Site

Banners and pop ups van locate the consumer initially leading to site.

Okonkwo (2005) claimed is it realistic to imagine that the physical luxury retail store environment can be replicated on the internet? According to this business analyst, it is feasible to transfer the prestigious atmosphere expected of luxury fashion

Dall’Olmo and Lacroix (2003) stated the features expected in a luxury web site
Aesthetics
Communication via email
Information on products
Easy to navigate
Information on brand (PR events)
Personalised advice (club, newsletters)
Secure connection
Community (boards, chat)
Clear postage and packages charges
Real time communication
Worldwide
Purchase possibility


Website for luxury companies is perceived more as a communication tool, than a transaction channel. The internet has become an essential part of the communication strategies of luxury fashion brands and though this channel..... Consumers still like to enjoy the pampered experience available in a physical store and the opportunity to display their ability to purchase a luxury item. With the menswear collection- aim is to create a concept of the brand to gain insight- but transactions will be able to be made on........