Diffusion line - Demand Marketing Strategy
Distinctive market segments for fashion luxury can be traced. Alleres (2003) presents this as a luxury continuum with three different categories.
Accessible Luxury
Middle Luxury
Inaccessible Luxury.
Under the influence of demand led factor the development of a range of accessories at lower price points allows the brand to be more accessible reaching a larger number of target consumers increasing profit potential.
Looking at different product offerings by a range of competitors and their lead in, lead out and average prices.
About Me
- EmmaLouise Henson
- Im currently in my final year studying Fashion Marketing and communication. Undertaking my internship at Stella McCarnety i have decided to do a brand extenstion plan to enter Stella McCarteny into the menswear arena. This blog is to go through all my developments- and a way of analysing viewers perceptions on my outcomes....
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