‘In 2005 about 10% of all Herms sales were duty free.. Today according to the Tax Free world association annual duty free sales are about US$25 billion- $9.1 billion in luxury goods.
Thomas 2007: 81
From the above quote and due to the difficulties facing in the economic climate.. idea to work on convenience to target the ‘Cash rich - Time poor consumer.’ The channel expansion for fashion luxury brands means that luxury is more accessible to more people, which challenges its rare and specialty so locations need to be carefully selected. Brand placed in a selected few airports that have the target consumer passing through on a continuous basis including-
Heath-row
Dubai etc....
Monday, 11 May 2009
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