Tone of Voice
With Stella McCartney’s ethical stance the tone of voice is Soft, Clear and welcoming yet sophisticated at the same time. Current collections court global media attention through fashion shows in Paris. Stella McCartney is responsible not only for the fashion but the whole brand including store design, presentation and advertising. She pushes direction across categorizes and brands. The marketing and brand development has a creative direction and is closely connected to design. This project is to provide and capitalize ideas working from Stella McCartney’s current style and design.
USP formalising a lifestyle brand
Brand needs to be people to people personalities a voice at the front of the brand not just a USP but a soul. Viewpoint 2008 : 92
Paul Poiret started the trend of creating not just trends but a lifestyle. Fashion brands have adapted his offerings and seen the importance of creating a lifestyle statement. Stella McCarteny is the face should and front of the brand- its a true representation of herself and team allowing consumers access into her lifestyle. menswear collection is designed entirely to fit in with her style and tastes.
About Me
- EmmaLouise Henson
- Im currently in my final year studying Fashion Marketing and communication. Undertaking my internship at Stella McCarnety i have decided to do a brand extenstion plan to enter Stella McCarteny into the menswear arena. This blog is to go through all my developments- and a way of analysing viewers perceptions on my outcomes....
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