Colour vision theories - Opponent Process Theory
We humans are a sight driven species with 70% of our sensory receptors through our eyes. In the hierarchy of visual memory, we remember colours first then shapes then words.
Millman 2008: 27
The significant colour that represent Stella McCarnety is Purple- due to the above Purple will continue be the reconisable shade for Stella McCartney menswear.
Field (1999) stated that the Creative process Network In many cases a given colour reproduction ideal is subject to constant modification and refinement throughout the colour reproduction process. Current palette adapted and made less feminine with more masculine shades and tones.
‘ Men prefer dark mechanical imagery’
Viewpoint 2008: 90
Selection of colour palette’s were anaylsed (see appendix) by both industry specialists and potential male consumers.Final selection of colour palette was finialised after the personal connections and cultural backgrounds looked into influences of colour looked into at an international scale
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