Now the initial start of the developments of Stella McCartney Menswear have been designed become starting block for the rest of the brand identity implementation system.
Im currently in my final year studying Fashion Marketing and communication. Undertaking my internship at Stella McCarnety i have decided to do a brand extenstion plan to enter Stella McCarteny into the menswear arena. This blog is to go through all my developments- and a way of analysing viewers perceptions on my outcomes....
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