Finial Logo Selection

Dubois (1995) states the importance of symbolism associated with any brand, allowing to be instantly recognizable and memorable at an international level and is linked to cultural identity, so didnt want to move to far away from the current logo designs.

Then came up with three variations of the actual naming.

Stella McCartney Menswear
Stella McCartey Man
Stella McCartney Men
McCartney Menswear

From these developments of the logo idea’s justified the process and finial selection below by advice within industry Newman’s ( Graphic Design specialists) as well as potential target consumers advice and opinion (See appendix of findings)

Final Logo Selection

Decided to vary the font’s to give contrast but keep to the original logo design, due to the reconcilability. Lightened (Stella) to de-feminise so that left with McCartney Menswear to be perceived as being more masculine.