‘The product logo or part of it is distinctive packaging determines the visual branding of the campaign’
Barry 2008: 241
Now the initial start of the developments of Stella McCartney Menswear have been designed become starting block for the rest of visual branding and campaign.
About Me
- EmmaLouise Henson
- Im currently in my final year studying Fashion Marketing and communication. Undertaking my internship at Stella McCarnety i have decided to do a brand extenstion plan to enter Stella McCarteny into the menswear arena. This blog is to go through all my developments- and a way of analysing viewers perceptions on my outcomes....
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