Main aim is to portray a lifestyle through the collection. Important to portray a lifestyle so that can provide a connection with the brand and who it should be targeted. The muse for the capsule collection was based around actor Cillian Murphy decided through feedback from target consumers (see appendix) Cillian Murphy portrays a jet setter who is he is not extravagant or lavish- he is simply handsome and viewed as approachable yet sophisticated fitting in with the brands core values identified in Aaker’s Brand identity model.
No comments:
Post a Comment