Meanings of Colours
Brown-
Is the colour of earth and is abundant with nature. Brown also symbolises home and friendship. Light brown implies genuiness while dark brown is similar to wood and leather and has the same reassuring solidarity. Amber a gold brown symbolises courage and energy.
Milliman 2008: 17
The simultaneous Colour contrast noted by FIeld (1999:65) was also taken into account ‘Colours appearing differently due to the influence of different colour surrounds- so that colour palette was viewed through different lighting extremes and constantly compared so was coherent with the original palette, and more natural palette selected due to lessen the contrasts in colour due to different lighting conditions.
Main aim was to p humanise welcoming soft palette to be coherent with the brand message. Earthy tones and textured natural materials such as stone and rock used to create physical connections.
About Me
- EmmaLouise Henson
- Im currently in my final year studying Fashion Marketing and communication. Undertaking my internship at Stella McCarnety i have decided to do a brand extenstion plan to enter Stella McCarteny into the menswear arena. This blog is to go through all my developments- and a way of analysing viewers perceptions on my outcomes....
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