Luxury Continuum

The capsule collection has been based around lifestyle trends. Seeing design revert to its original premise to create useful things that last. Jackson.Tand Shaw.D (2007) stated that markets are increasingly competitive and so quality is paramount...


Fig. Jacket Twill in first stages of the creation of the collection

‘Alot of rethinking within the fashion industry, and the retailers that are showing innovative are the ones that will be successful in this difficult market. Seasonless dressing is becoming an elementary part of many Northern european collections.
Magnussen Mintel online (2008)




Sherin (2008) claimed in the very near future sustainable thinking and a working knowledge of responsible production will be and absolute must for designers. Main idea behind the collection was to create timeless pieces that lasted.
Sustainability has reached a tipping point in the publics consciousness. Profit has now been seen as a balanced exchange of goods and services (beyond just profit) that takes into account the economic, environmental and social implementations of an organization output and performance. The economic downturn has provoked this change in attitude. Looked into two different case studies that have developed on this idea.

It is wonderful to have an expression that is pure fashion, which is the runway collection, but we also have to be connected to social issues.’
The Independant online. Frankel. S (2008)