Location in Virtual World

Other area to place the brand is the virtual world- which has already been done before ( see Case study Stella McCartney- protest)


‘In the competitive globalised future, business will be conducted in a high speed, often virtual environment.’
Viewpoint 2008: 22
Staring in 1991 by Philip Rosedale Second Life now has 16 million taking part (avatars)in virtual world! Flint. M (2007) claims more and more people turning backs on real world and spending more and more time on their computers in virtual world. Big money to be made in cyber space traveling around using coordinates. Corporate giants Calvin Klein, Rebox and Sony have been attracted to second life, due to the virtual world is fastest growing economy where able to make real money.’